Distribion

Usually, the phrase going viral brings to mind videos that score millions of hits overnight. But the word “viral” just means content that is so contagious that it gets shared far beyond its original audience. Any kind of content can go viral, and you don’t need millions of viewers to dramatically affect your company. That was the message yesterday in a presentation by Deb McAlister-Holland, director of marketing at Distribion. A webinar sponsored by Distribion, its blog,...
Read Full Post

Life infurance marketers from around the country are gathering in Austin, Texas this week for the 2011 LIDMA Conference.  Among them is Distribion EVP Edgar Rodriguez and Distribion's strategic partner, Aplifi. Taking place at the Four Seasons hotel in Austin through September 28, Pat Wedeking, President of LIDMA, says that the conference is expected to be the largest in the organization's history.  “In our current economic environment any producer or business involved in...
Read Full Post

By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible.  Another is that there is a place for technology in almost any distributed marketing organization – that it in any situation where there is a centralized corporate marketing department and one or more field or local marketing...
Read Full Post

Distribion Sees 25% Client GrowthThrough Second Quarter as Compliance, Personalization & Multi-Channel Complexity Become Core Issues for Marketers DALLAS, T.X. (June 21, 2011) — During the first and second quarter, Dallas-based Distribion, a principal provider of web-based multichannel marketing automation tools, increased the client roster for its best-selling multi-channel marketing automation platform by more than 25%. A long-time leader in insurance, financial services,...
Read Full Post

Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn.  Now, places where users once expressed their individuality have evolved as businesses have realized the power of digital and social media to shape opinions, build brand awareness and deliver real bottom-line results.  So it was inevitable that questions about compliance and ownership of social media would become an issue as more and more...
Read Full Post

The June issue of Insurance & Financial Advisor magazine includes a feature story on Distribion and the Distribion Distributed Marketing Platform.  Web-based platform aims to erase agents' marketing challenges appears on page 13 of the June edition of the magazine, which is available to read online or download as a PDF. Author  Jaime L. Brockway talked with 1st Global CMO Brian M. Finnigan, who says that the company initially began using Distribion’s distributed...
Read Full Post

Anyone who works in insurance or financial services already knows that the rules and regulations seem to get more complex every year.  So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers?  Many sales and marketing professionals are concerned about how to speed up the process of using technology to drive sales without running into compliance nightmares along the...
Read Full Post

AFLAC won the $ 10,000 top prize in the drawing that Distribion hosted at last week's 2011 Life Insurance Conference in Las Vegas.  More than 60 smaller prizes were also awarded to members of LIMRA, LOMA, SOA, and ACLI who attended the annual event at Caesar's Palace in Las Vegas April 11-13. The top prize -- an assessment of the company's distributed marketing processes, technology, and effectiveness by the Distribion Professional Services team -- is valued at $10,000.  "We'll be...
Read Full Post

Distribion CEO Tim Storer is "all in" today at the LIMRA Life Insurance Conference in Las Vegas.  Distribion is giving away a $10,000 Distributed Marketing Assessment to one lucky conference attendee.  It's a chance to get the Professional Services Team from Distribion to conduct a complete review of the company's marketing channels to identify roadbloacks, disconnections, and processes that technology could streamline or improve. The theme of the company's booth is "Don't gamble...
Read Full Post

 Insurance executives from around the world are gathering today at Caesar's Palace in Las Vegas to look at the latest trends, techniques, and tools for the industry during the 2011 Life Insurance Conference sponsored by LIMRA, LOMA, SOA, and ACLI.  The conference, titled "All in for LIFE" features two days of panel discussions and presentations from the best and brightest in the insurance industry. Distribion is showing the Distribion Distributed Marketing Platform (DMP) at the...
Read Full Post