The Business of B2B Email

June 1, 2016

Discover how our email marketing specialists applied B2B email marketing best practices that more than doubled open and click-through rates.

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Create Your Own Email Drip Campaign [Template]

May 9,2016

To help you get a better understanding of how an email drip campaign works, we’ve created an interactive Create Your Own Drip Campaign template.

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Driving Email Engagement

April 27, 2016

We followed our own best practices in a recent email drip campaign for a client in the automotive industry.

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The Art of A/B Testing

March 8, 2016

Testing your way to success. How to increase email open rates through A/B testing.

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Forging a Future in Franchise Marketing

February 24, 2016

Learn how this recognized leader in car rental franchising employed marketing automation and increased their success rates.

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Email Marketing Metrics That Matter

February 10, 2016

Key Email Marketing Metrics along your email's journey from the time it arrives in an inbox to when the contact becomes a customer.

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The Weekly Marketing Content Calendar

January 27, 2016

We analyze the best day of the week to send marketing content that generate the highest conversion rates.

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Targeted Email Marketing: A Success Story

December 15, 2015

Our clients have found incredible success by incorporating tools like our Prospect Finder to pin-point the correct audience and then following this three-step approach to maximize email marketing results.

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The Ambitious List of Marketing Resolutions

December 2, 2015

Just as you set personal goals for the New Year, so should you set marketing resolutions for your brand. Our list of resolutions for the ambitious marketer.

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The Definitive List of Marketing Automation Providers

November 18, 2015

We’ve assembled a list of the top marketing automation providers and listed them side-by-side with over 20 key features so you can compare for yourself.

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