What will contribute to long term success (and a bigger digital budget) will come down to whether you can prove the worth of your marketing efforts through cold hard data. But with so much data available about your efforts, which metrics are truly important to the long-term success of your social media campaigns?
You are one heck of a marketer, and now you can prove it! Here are our list of 8 KPIs that are important to measure not only when quarterly reporting is due, but when you start planning future advertising dollars.
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