Today, consumers are interacting with brands in a plethora of ways - accessing content, products and services via phone, in-store, on a website, on a smartphone, via social networks and beyond. The critical challenge for marketers is managing, optimizing and integrating the delivery of content across this staggering number of communication channels to the right audience when implementing an effective 360° marketing campaign.
But where should you start? We've created a one-page guide to help get the ball rolling.
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