Customer Experience Marketing: Using an Effective Multi-channel Marketing System in Life Insurance Marketing

August 15, 2011

Distribion EVP Edgar Rodriguez joined an A-list panel of marketing experts at the PIMA Mid-Year Conference in Colorado Springs to talk about solving some of the most painful problems in multi-channel life insurance marketing. In the hour-long session, the quartet of speakers focused on five major pain points common in life insurance marketing, and how an effective multi-channel marketing system can help to resolve them.

  1. Managing channel silos efficiently online or offline, inbound or outbound, corporate and local.
  2. Building or recruiting expertise as channels keep proliferating, and the increasing complexity requires new skills that many marketers simply don't have.
  3. Determining ROI with some of the newer channels — what is a Facebook fan really worth?
  4. Synchronizing multiple channels across a national or global organization.
  5. Tracking and reporting across multichannel campaigns, to arrive at a single ROMI.

The PDF of the presentation includes details on how the sales funnel has evolved into a customer life cycle, why the three "C's" (choice, consistency, and continuity) are vital, and how customer interactions can be measured effectively.

Get your copy now – it’s a valuable tool for anyone involved in life insurance marketing, annuity sales, or the financial services industry.


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