Distribion EVP Edgar Rodriguez joined an A-list panel of marketing experts at the PIMA Mid-Year Conference in Colorado Springs to talk about solving some of the most painful problems in multi-channel life insurance marketing. In the hour-long session, the quartet of speakers focused on five major pain points common in life insurance marketing, and how an effective multi-channel marketing system can help to resolve them.
The PDF of the presentation includes details on how the sales funnel has evolved into a customer life cycle, why the three "C's" (choice, consistency, and continuity) are vital, and how customer interactions can be measured effectively.
Get your copy now – it’s a valuable tool for anyone involved in life insurance marketing, annuity sales, or the financial services industry.
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