Drawing the Line Online: Professional Vs. Personal Social Media Usage

July 14, 2011

The only thing growing faster than the number of available online communications and social media channels seems to be the number of lawsuits and marketing compliance rules and regulations cropping up around social media.

Social media marketing doesn’t have to lead to marketing compliance headaches according to Stephen Selby, compliance manager at LIMRA.  Selby was one of three social media marketing experts who created this webcast that explains one of the key questions in social media management:  is it possible to separate an employee’s professional usage of social media from their personal social media usage?

In some industries, regulators have said that it isn’t possible to separate the two, while in others, marketing compliance may be a lot simpler. Whether you’re new to social media marketing, or work in a highly regulated industry where marketing compliance is a significant issue, the presentation from this webcast can give you valuable tips and techniques that will help you with all of your social media management needs.

The webinar, which featured experts from Socialware, LIMRA, and Distribion, covers:

  • Reasons why the cost of waiting to adopt a social media marketing strategy is too high
  • What the compliance rules really say – and where and when they apply
  • Practical solutions for social media management in a regulated environment

The seven take-aways from the webinar will help anyone concerned with social media marketing and marketing compliance.  Get your copy now.


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