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Best Practices in Multi-Channel Distributed Marketing Webinar Series: 4 Top Strategies to Drive Revenue & Lower Costs

May 8, 2012

Distributed marketing organizations (where strategy and creative resides in corporate marketing but local or field sales and marketing organizations or channel partners execute local campaigns -- insurance, health care, financial services, casino gaming, franchise, retail and) face a unique set of challenges in multi-channel marketing communications.

This webinar presented an overview of the best practices that set top performing distributed marketing companies apart from everyone else, with a focus on the four top strategies that top performers use to drive revenue and lower costs.

The material presented here is drawn from the experiences of more than 120 global brands, as well as the most current research in the industry. Topics covered in the webinar include:

  • Empowering local producers within brand & regulatory standards (glocalization)
  • Setting common goals & measuring campaign results
  • Harnessing the power of technology to save time and money
  • Leveraging the power of OBO (on behalf of) campaigns

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