Personalization continues to be an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing departments and with a network of local entities/affiliates, personalization challenges are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance.
While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly. That is where Distribion shines.
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