The only thing constant in life is change. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years and its B2B vendor revenue now tops out at over a billion dollars per year. It's no wonder many marketing professionals are trying to get a piece of that revenue pie.Read More
It's up to marketing leaders to learn what local marketing automation technologies do, why they are unique, and how to justify investments moving forward. This report by Gleanster Research will answer all these questions.Read More
In any advertising channel, it is important to know your goals for why you are there and knowing how you are going to achieve these goals. Social media is no different. Setting and managing proper expectations are key factors that can enable greater level of success in using social media channels for marketing.Read More
Marketing communications can make or break the success of a webinar or seminar. Top performing marketers facilitate a well run webinar or seminar by managing, optimizing and integrating promotional content.Read More
In a distributed organization marketing efforts are jointly owned by local marketers and corporate marketing. The nature of distributed organizations largely places corporate and local resources at odds; local resources must adapt to local conditions and customer preferences with respect to communications, but corporate marketing must somehow manage overall brand consistency - which demands control and centralization. But, the real challenge for distributed marketers stems from fragmented investments in multi-channel technologies. This Deep Dive explores how Top Performing distributed organizations are investing in technology that actually unifies corporate and local marketing objectives and aligns the brand in a consistent world-class customer experience.Read More
Does your company practice social media marketing, or do you use social networks for marketing? There is a difference.Read More
Distribion provides multi-channel marketers with proven email marketing automation solutions; articles on the best practices in email automation are offered on the company website.Read More
Distribion offers multi-channel marketing organizations proven email marketing automation solutions that deliver timely messages and deliverable results. A white paper on email marketing automation, the “Email Revolution” is available on the company’s website.Read More
Distribion offers multi-channel distributed marketing automation solutions that enable corporate and local marketers to execute timely, effective campaigns with measureable results.Read More
According to Distribion, leaders in multi-channel distributed marketing, an effective marketing automation system empowers local marketers to sell more products and services without compromising brand standards.Read More
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