White Papers

Choosing a Social Media Marketing Platform

July 22, 2015

Whether your brand is just starting out on social media or ready for a full-feature management tool, you will want to see how the top competitors could best fit your company’s needs.

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The Savvy Marketer's Guide

The Savvy Marketer's Guide will teach you more about the real-world application of marketing automation.

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Marketing Automation Trends Report [Infographic]

May 13, 2015

Download the infographic that covers valuable trends in marketing automation that are driving strong results.

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Localized Marketing Automation Gleansight Benchmark Report

July 1, 2014

It's up to marketing leaders to learn what local marketing automation technologies do, why they are unique, and how to justify investments moving forward. This report by Gleanster Research will answer all these questions.

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Setting and Managing Expectations for Social Media

August 16, 2013

In any advertising channel, it is important to know your goals for why you are there and knowing how you are going to achieve these goals. Social media is no different. Setting and managing proper expectations are key factors that can enable greater level of success in using social media channels for marketing.

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Making Webinars & Seminars Effective

May 23, 2013

Marketing communications can make or break the success of a webinar or seminar. Top performing marketers facilitate a well run webinar or seminar by managing, optimizing and integrating promotional content.

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Gleanster Deep Dive - How Top Performing Distributed Marketers Power Multi-Channel Marketing

October 24, 2012

In a distributed organization marketing efforts are jointly owned by local marketers and corporate marketing. The nature of distributed organizations largely places corporate and local resources at odds; local resources must adapt to local conditions and customer preferences with respect to communications, but corporate marketing must somehow manage overall brand consistency - which demands control and centralization. But, the real challenge for distributed marketers stems from fragmented investments in multi-channel technologies. This Deep Dive explores how Top Performing distributed organizations are investing in technology that actually unifies corporate and local marketing objectives and aligns the brand in a consistent world-class customer experience.

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Social Marketing or Marketing on Social Networks?

September 29, 2012

Does your company practice social media marketing, or do you use social networks for marketing? There is a difference.

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Best Practices: Email Subject Lines (Why Testing Isn’t Optional)

September 19, 2012

Distribion provides multi-channel marketers with proven email marketing automation solutions; articles on the best practices in email automation are offered on the company website.

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Email Evolution: The Times Are Changing – New Trends in a Proven Marketing Channel

August 24, 2012

Distribion offers multi-channel marketing organizations proven email marketing automation solutions that deliver timely messages and deliverable results. A white paper on email marketing automation, the “Email Revolution” is available on the company’s website.

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The Distributed Marketing Blog

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