This report is for marketers in organizations that manage a national or global brand via a centralized corporate marketing function and a network of localized marketing entities who also represent the brand (distributors, franchisees, regional locations, affiliates, partners, etc.). We will cover the technologies specifically designed to address the unique (and sometimes conflicting) needs of corporate and local marketers in these industries. It's up to marketing leaders to learn what local marketing automation technologies do, why they are unique, and how to justify investments moving forward. This report will answer all these questions.
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