It’s been 40 years since engineer Ray Tomlinson sent the first electronic mail message. Many people thought that social media would quickly end the reign of email marketing as the most cost-effective way to reach prospects and customers. It might – someday – but for now, email marketing is still the most effective tool available to most marketers.
Email marketing automation leader Distribion created a white paper that summaries some of the ways in which email marketing has evolved. Whether you use an email marketing software tool or rely on a manual process to deliver your message, the tips and best practices techniques the white paper offers can improve your results. (If you haven’t looked at how email marketing automation can simplify the process of delivering timely messages to prospects and current customers, you may be surprised at the many ways that the right email marketing software tool can improve results, especially in a distributed marketing organization where corporate marketing delivers campaigns and creative tools to local sales and marketing teams.)
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