Multi-Channel Marketing Success for Biopharmaceutical Companies
The biopharmaceutical industry represents some of the biggest brands in the world, each generating a significant amount of content regarding its arsenal of medications. Information about current research studies, clinical data and patient outcomes for each specific product is crucial to market these items effectively.
Pharmaceutical marketing is heavily scrutinized, with strict regulatory, brand, and legal guidelines. When updated clinical data on existing drugs becomes available, or when a drug is approved or receives additional indications, it is imperative that the right information is distributed to local health care practitioners and allied health professionals.
The Distribion Distributed Marketing Platform provides pharma marketing organizations with simplified and centralized management of product marketing communications and campaigns that adhere to brand and regulatory compliance rules. In addition, Distribion’s on-demand, web-based sales enablement tools are ideal for local biopharmaceutical sales representatives to engage and influence their targeted health care practitioners with compliant communications and follow-up messaging.
First and foremost, pharmaceutical marketing needs to target prescribers (doctors, nurse practitioners, physician’s assistants) with high-impact messages. Physicians are hit hard and often by sales reps, each claiming that one drug or another is best. It’s crucial that local reps have instant access to information and approved messages so that when they get a few minutes of attention, they’re prepared for any question. With secure, anytime, anywhere, access from any connected device, Distribion delivers sales enablement tools that make a measurable difference in pharma marketing results.
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