Multi-Channel Marketing Success for Biopharmaceutical Companies
The biopharmaceutical industry represents some of the biggest brands in the world, each generating a significant amount of content regarding its arsenal of medications. Information about current research studies, clinical data and patient outcomes for each specific product is crucial to market these items effectively.
The biggest brands in the world spend a significant amount of time cultivating a brand image and developing a thought process about who they are and what they sell. It’s a consistent and constant goal to have their “brand” remain top of mind to consumers at all times. A brand is what creates an impression in a consumer’s mind. It should be wrapped around a positive experience, associated with certain images, logos, copy points and a look and feel that is easily recognized.
At the same time, pharmaceutical marketers do not have free reign within their marketing efforts. Pharmaceutical marketing is heavily scrutinized, with strict regulatory, brand, and legal guidelines. When updated clinical data on existing drugs becomes available, or when a drug is approved or receives additional indications, it is imperative that the right information is distributed to local health care practitioners and allied health professionals.
The Distribion multi-channel marketing distribution solution offers dynamic marketing automation capabilities for a fast-paced, ever-changing business environment, which would be a fair assessment of the pharmaceutical marketing environment. Our solution eliminates the guessing game associated with each marketing campaign and activity through Distribion’s marketing automation platform and helps a brand hit the right target, at the right time, with the right content.
The Distribion Distributed Marketing Platform provides pharmaceutical marketing organizations with simplified and centralized management of product marketing communications and campaigns that adhere to brand and regulatory compliance rules. In addition, Distribion’s on-demand, web-based sales enablement tools are ideal for local biopharmaceutical sales representatives to engage and influence their targeted health care practitioners with compliant communications and follow-up messaging.
First and foremost, pharmaceutical marketing needs to target prescribers (doctors, nurse practitioners, physician’s assistants) with high-impact messages. Physicians are hit hard and often by sales reps, each claiming that one drug or another is best. It’s crucial that local reps have instant access to information and approved messages so that when they get a few minutes of attention, they’re prepared for any question. With secure, anytime, anywhere, access from any connected device, Distribion delivers sales enablement tools that make a measurable difference in pharma marketing results.