Franchises come in all shapes and sizes and operate in numerous industries. According to the United States Small Business Administration, there are 600,000 plus franchised small businesses in the U.S. that account for 40% of all retail sales and provide jobs for some 8 million people. Meanwhile, some of the largest, most well known, and most valuable global brands utilize the franchise model.
According to IHS Global Insight, franchises:
- contributed $454 Billion to US GDP
- have been increasing in number since decreasing from 2009-2011. There are approximately 750,000 franchised business in the US now.
The franchise model has its own unique challenges, and the Distribion Distributed Marketing Platform is properly equipped to handle them. The platform addresses both the needs of the franchisors at the corporate level and franchisees who have more direct customer interactions at the local level.
Both franchisors and franchisees have their own objectives, but alignment between the sides is crucial in achieving key performance objectives.
At the corporate level, franchisors need…
- centralized marketing control and co-op spend management
- detailed tracking and reporting analytics
- optimized and easily distributed sales materials for franchisees and other partners who sell products and services to consumers
At the local level, franchisees need…
- easy access to corporate campaigns & materials with the ability to personalize and distribute to local customers & prospects.
- multi-channel marketing templates that include email, print, social media, ads, POS displays, direct mail and more to promote the franchise locally
Distribion’s platform offering gives franchisees and franchisors exactly what they need. Contact us to learn more about how we give franchises a greater extra advantage in a competitive marketplace.