Solution: For Corporate Marketers

Simplify Complex Marketing Challenges Enterprise-Wide

Distribion's marketing automation for insurance solution was developed with the corporate insurance marketer in mind — without forgetting the needs of the local producer. It takes the complex world of multi-channel marketing communications and sales enablement and streamlines the process so that insurance marketing campaigns and materials reach the local sales team faster. Distribion's marketing automation for insurance companies also makes it easier and faster than ever for insurance marketing messages to reach customers.

These powerful marketing and sales enablement tools give corporate staff the control they need to manage brand and regulatory compliance, but provides local agents the flexibility to customize and choose the campaign and message that will work best for the insurance marketing task at hand.

Regardless of how geographically dispersed or large your organization is, the Distribion Distributed Marketing Platform will streamline marketing channels, leverage key vendors, store updated collateral, secure digital assets and support each step in the marketing process for you and your local agents.

Marketing Automation for Insurance Companies:  Benefits for Corporate Marketers

Some of the proven corporate marketing benefits associated with delivering sales enablement tools to producers through the Distribion distributed marketing solution include:

  • Controlled, permission and profile-based access — users see only material they can use, and can change or modify only the sections you specify.
  • Simplified brand, regulatory and quality compliance control — if a change is made to an email template or piece of collateral at corporate, it's instantly updated within the system, so materials are always up to date.
  • Streamlined approval processes — you can mandate required reviews for some kinds of messages, and rest assured that the system won't send the message until it's been approved.
  • Targeted, managed direct marketing executed at the local or corporate level — corporate creates the campaigns, local sales chooses the message, communications channel, and distribution list, and it's all managed and tracked in real time, whether it's a printed piece for a single prospect, a sales kit or presentation for a few key customers, an email campaign to thousands of prospects, a microsite for a new producer, or a large direct mail campaign.
  • Scheduled email marketing for a regulated environment — profiles and rules ensure that every message includes the right disclaimers and regulatory messages, and local producers get great email templates that make it easy to select a campaign bundle and schedule a complete multi-part campaign with a few clicks.
  • Closed-loop tracking and reporting — an on-demand dashboard shows exactly what parts of each message resonate with the recipient, so you can build upon best practices and refine existing approaches based on actual results and ROI.
  • Proven training and certification tools — the education center provides web-based training, testing, and certification, so producers can access product, corporate or industry training materials from any connected device, with automatic scoring and reporting so you always know who has the required certification.

The Distribion multi-channel distributed marketing automation tools keep you in touch with your customers — and with your agents. In fact, the ability to share information, leads, data, training, certification, and surveys with the field is one of the most valuable benefits that come with giving every sales person access to the platform.

With the Distribion distributed marketing solution, you can increase marketing efficiencies to your network of agents by 20-40% by offering leveraged insurance marketing strategies and campaigns. Equally important, you'll reduce compliance costs, and write more new policies. Start now to eliminate headaches and offer a proven solution.  Schedule a product demonstration today.

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