Distribion

Platform Overview

What is the essence of Distribion's Distributed Marketing Platform?

Marketers today face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable success.

What is a Distributed Marketing Platform (DMP)?

Technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions.

Distribion's Distributed Marketing Platform Components:

Access & Permission Management

Access & Permission Management

Permission management is a core, fundamental building block that controls the entire user experience. It is the ability to manage system users, groups, access rights and permissions, including content access and customization options, interface and navigational elements, approval flows, channel options, spend management, vendor selection and more. Single-Sign-On capabilities allow for seamless integration with existing internal permission management applications to prevent unnecessary data duplication efforts.

Multi-Channel Campaign Management & Execution

Multi-Channel Campaign Management & Execution

Corporate and local marketers can initiate campaigns across one or more channels. Examples include, email, social, direct mail, landing pages and more. Multi-channel distributed marketing automation software often times replaces preexisting single channel applications (e.g., email marketing software, etc.) thus providing additional cost savings for the organization.

Dynamic Templates

Dynamic Templates

Campaign or collateral templates can be created where certain areas of content can be locked by corporate marketing to maintain brand and regulatory compliance, a driver of cost savings. In addition, there can be automatic personalization of content with the profile information of the system user as well as that of the recipient (see Contact Management).

Content Management

Contact Management

The ability to manage contact lists and contact ownership within the system, as well as track and control message frequency. System administrators have the ability to create and manage contact data fields as well as incorporate field names into marketing materials for dynamic mail merge personalization. A Distributed Marketing Software Platform allows for numerous contact ownership models and the ability to integrate with customer relationship management (CRM) systems such as Salesforce.com.

On-Behalf-Of Marketing Automation

On-Behalf-Of Marketing Automation

Local representatives can to opt-in to campaigns, upload or select contact lists and then rely on the corporate office to execute campaigns on their behalf. As campaigns are executed, the local representative will receive an email confirmation that the campaign was sent along with a campaign report link that provides real-time campaign performance statistics.

Profile Management

Profile Management

The ability for system users to manage their user profile. System administrators have the ability to create and designate content fields that system users are required to fill out in order to utilize the platform. Contact information, bios, photos, logos, etc. are all examples of information users can provide to personalize their profile. This profile information will be used to automatically personalize content and assets throughout the system.

Preference Management

Preference Management

Communication preferences such as opt-in, opt-out, interests and channel preferences can be centralized and managed.

Marketing Asset Management

Marketing Asset Management

The ability to centralize marketing assets for use within marketing communications. Distributed marketing platforms have sophisticated digital asset management (DAM) features that should easily replace pre-existing DAM applications thus resulting in a cost savings for the organization.

Approval Management

Approval Management

The ability to control, manage and route customized content, collateral and campaigns through designated approval workflows to ensure brand and regulatory compliance. Companies in highly regulated industries (e.g., financial services, insurance, healthcare, etc.) often need detailed reporting and archiving capabilities.

Spend Management

Spend Management

Marketing spends throughout the organization can be managed and controlled, serving as an effective budget management system. An added feature is co-op spend management capabilities, a useful feature for companies that utilize independent agents.

Vendor Management & Inventory

Vendor Management & Inventory

The ability to manage and control vendors and fulfillment options. In addition, system administrators have the ability to establish rules that can route orders to the appropriate vendor based upon product, location, cost and/or quantity. Automated inventory notifications, direct CXML vendor data feeds, and detailed reporting capabilities round out this feature.

Measurement & Analytics

Measurement & Analytics

Data is provided that allows for performance tracking and monitoring across all campaigns and channels. In addition to its own reporting features, a distributed marketing platform should also have the ability to integrate with leading third party analytics applications such as Omniture and Google Analytics in order to provide true closed loop reporting as well as insight beyond just direct campaign interactions.

Significant API Capabilities

Significant API Capabilities

These ensure data can easily flow in and out to additional legacy infrastructure applications as needed. In addition, third party systems are able to trigger campaign messages to be sent out of the platform automatically, creating another advantage.

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