Centralized Control, Local Flexibility
- We offer a centralized set of email templates or the ability to design your own templates. Both options provide quick, easy customization within set business rules. Certain areas of content can be locked by corporate marketing to maintain brand and regulatory compliance, but other areas remain open to change to better serve local markets.
Approval & Compliance Management
- The ability to control, manage, and route customized content, collateral and campaigns through designated approval workflows to ensure brand and regulatory compliance.
- Preview how your email will look in 30+ popular email clients and mobile devices.
- Screenshots of your email in desktop, web-based, and mobile email clients.
- Filter & Firewall test results.
Increased Visibility, Reporting & Analytics
- Know the effectiveness of your campaigns.
- Summary response information for each specific campaign & detailed statistics down to each individual recipient.
- Multi-touch, cross-channel campaigns
A sequence of emails function to reach a qualified lead when they are ready. Repetition matters!
Data & event based triggers enable emails to be sent when an opportunity arises.
- Identifies hot prospects and allows for quick messaging capabilities.
- We integrate with leading CRM and data providers, allowing for a full range of 360 degree, Closed Loop tracking.
- Integrations include Google Analytics, Omniture, SalesForce, and others!