Email Marketing

Empower your email marketing with triggers, automation, detailed tracking and reporting

Email has long been a component of the marketing communication mix. Many companies have used email marketing. Even in this age of text and social media, most companies use email, as it ranks among the most effective and inexpensive direct marketing channels.

However, email is evolving. Three factors are driving the evolution:

  1. Companies wanting to provide centralized access to email templates that field personnel can personalize while adhering to brand & regulatory guidelines.
  2. The need for email marketing solutions to deliver more marketing automation capabilities.
  3. Better integration that delivers closed-loop marketing reporting across all channels.

Features that make Email Marketing easier than ever:

Centralized Control, Local Flexibility

  • We offer a centralized set of email templates or the ability to design your own templates. Both options provide quick, easy customization within set business rules. Certain areas of content can be locked by corporate marketing to maintain brand and regulatory compliance, but other areas remain open to change to better serve local markets.
Centralized Control, Local Flexibility
Approval & Compliance Management

Approval & Compliance Management

  • The ability to control, manage, and route customized content, collateral and campaigns through designated approval workflows to ensure brand and regulatory compliance.

Delivery Optimization

  • Preview how your email will look in 30+ popular email clients and mobile devices.
  • Screenshots of your email in desktop, web-based, and mobile email clients.
  • Filter & Firewall test results.
Delivery Optimization
Increased Visibility, Reporting & Analytics

Increased Visibility, Reporting & Analytics

  • Know the effectiveness of your campaigns.
  • Summary response information for each specific campaign & detailed statistics down to each individual recipient.

Automation

  • Multi-touch, cross-channel campaigns
    A sequence of emails function to reach a qualified lead when they are ready. Repetition matters!
  • Triggers
    Data & event based triggers enable emails to be sent when an opportunity arises.
Automation
Lead Scoring

Lead Scoring

  • Identifies hot prospects and allows for quick messaging capabilities.

Integration

  • We integrate with leading CRM and data providers, allowing for a full range of 360 degree, Closed Loop tracking.
  • Integrations include Google Analytics, Omniture, SalesForce, and others!
Integration