If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. Recent statistics indicate that the majority of online Americans currently use social media. About 70% of all Internet users are using at least one social media site. Amongst those 18–29, 85% use social media. Reaching an audience in channels where they are known to be is an integral component of any marketing effort. Most target audiences can be found somewhere in social media.