Marketers today are facing significant content distribution problems. One of the biggest challenges is optimizing the distributed marketing process to measure the right things, improve marketing outcomes and enhance corporate financial performance.
Content optimization, distribution and management efforts are a key concern for marketers. This idea is reinforced by both Gleanster Research and the CMO Council. The central conclusions of the research include:
These conclusions are aligned with Distribion’s perspective. CEO Tim Storer said:
“Organizations have a huge content management and distribution challenge due to the proliferation of marketing channels. What we offer is a solution that streamlines and optimizes the marketing distribution process, maintains brand and corporate messaging requirements and provides valuable insight into all marketing activities.”
Distribion (http://www.distribion.com) is a leading provider of web-based multi-channel marketing automation software that allows organizations to more efficiently manage the complex needs of multi-channel marketing through a single integrated platform.
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