Distribion Becomes Newest LIMRA Strategic Partner

Feb 22, 2012

Leading multi-channel distributed marketing automation solutions vendor Distribion joins forces with leading insurance industry research and professional development organization LIMRA.

(February 22, 2012, Ponte Vedra, FL) – Dallas-based Distribion, Inc., a leading provider of multi-channel distributed marketing automation solutions for the insurance and financial services industries has been selected as the newest LIMRA Strategic Partner. The two companies made the announcement on the first day of the LIMRA Distribution Conference, one of the insurance industry's most important annual events.

Sean F. O'Donnell, Client Relationship Director at LIMRA, said that the new strategic partnership will allow the two organizations to work together in helping the financial services and insurance industries harness the power of technology to solve the marketing problems that the industry faces. "The rapid growth in the number of communications channels by itself would pose a challenge to the industry, but when you add in changes in the way consumers seek out information about insurance and financial services products before they buy, and it's clear that old marketing models no longer work," O'Donnell said.

Edgar Rodriguez, Executive Vice President of Marketing & Sales at Distribion, added, "When you look at the big picture for insurance marketers today, from brand and regulatory compliance to the addition of new communications channels like social and mobile, the complexity can be overwhelming. We're new strategic partners for LIMRA, but we've been helping insurance and financial services companies simplify the marketing process for over six years."

As partners, Distribion and LIMRA will work together on projects that benefit LIMRA members, including research, joint publications, and presentations. Distribion will be in attendance at four LIMRA conferences this year, starting with this week's Distribution Conference.

About Distribion

Distribion's web-based marketing solution is the only proven multi-channel marketing automation and sales enablement solution built for distributed marketing organizations in regulated industries. Distribion's unique mix of products and services connect corporate marketing organizations with regional and local branches, channel partners, and individual sales representatives.

Distribion streamlines the process of delivering and executing campaigns across communication channels: email, social media, print, direct mail, newsletters, microsites, presentations, forms & surveys, rich media, search engine marketing, and mobile. The company's unique sales kit generation and presentation tools offer the only easy-to-use way for local sales people to generate personalized sales kits and presentations on the fly, by assembling compliant, pre-approved corporate marketing assets into customized presentations, proposals, or capabilities summaries.

Some of the nation's best-known brands use Distribion's on-demand, multi-channel marketing platform, methodologies, and services to gain a competitive edge and sell more. To learn more, visit our website at www.distribion.com.


LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.

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