The LIMRA Social Media Conference for Financial Services Provided Attendees Social Media Tactics and Solutions to Grow Sales and Build Relationships
Originally published on PRNewswire, August 22, 2012
Dallas-based Distribion, Inc., a leading provider of multi-channel distributed marketing automation software, presented their new proprietary Quick Start Program and never-before-seen Social Media Marketing Bundle during the LIMRA Social Media Conference this week in Boston, MA. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services umbrella a new way to reach customers through their distributed marketing platform—a software that allows marketers the ability to access branded, compliant-controlled sales collateral, and then leverage and distribute campaigns over multiple channels at once, such as email, direct mail, and social media.
Rapid advancements and unprecedented growth in the area of communication technology continues to leave marketers struggling to communicate successfully with clients, many feeling overwhelmed with how to access and use channels such as social media to reach customers while also adhering to compliance and regulatory standards.
The LIMRA Social Media Conference will provide members with the latest tactics and solutions to highlight and attack these challenges so that carriers can continue to build relationships, enhance their brand, and grow sales.
During the conference, members from Distribion discussed their new social media marketing bundle, not yet seen by the public. Panelists included Edgar Rodriguez, Distribion; Amy Millard, Hearsay Social; Scott Spidell, Transamerica; and Kyle Marie Woods, Thrivent Financial.
This marketing automation approach to social media allows local marketers to opt-in to pre-configured campaigns and post content to chosen social sites at designated timed intervals thus automating the entire social media process. Added advantages include centralization, compliance and brand control, and real-time tracking and reporting.
According to Sean F. O'Donnell, Client Relationship Director at LIMRA, "Those of us close to LIMRA have seen first hand how the complexity and growth of the social media world has affected business owners in the financial services and insurance industry. This conference discussed various ways members within these industries can overcome communication obstacles by incorporating an automated solution such as Distribion's multi-channel marketing automation system which offers an automated process for delivering dynamic content seamlessly over many channels, including social media. This approach turns a complex process into an effortless way to reach customers."
As partners, Distribion and LIMRA will work together on future projects that benefit LIMRA members, including research, joint publications, and on-going presentations.
For more information, visit www.distribion.com.
Listed among the fastest growing technology companies in DFW for 2012, Distribion is a leading provider of web-based software that allows marketing organizations to successfully manage the complex needs of distributed marketing through a single integrated platform. Corporate and local marketers can create, store, localize, manage and measure marketing communications across channels. Distribion is a 2012 Strategic Partner of LIMRA.