Distribion the only firm to represent distributed marketing, a segment projected to reach two billion dollars by end of 2012
Originally published on PRNewswire September 5, 2012
Dallas, TX— Distribion, Inc., a leading provider of web-based distributed marketing automation software that optimizes marketing distribution for businesses, was recently awarded the Tech Titans Fast Tech Award for the Dallas-Fort Worth Metroplex. With a 576% growth rate, Distribion placed fourth out of 4,000-area technology companies, and is the only firm listed among the winners to represent distributed marketing of any kind.
According to analysts, the distributed marketing space is forecasted to reach two billion dollars by the end of 2012. The exponential growth experienced by Distribion, a pioneer in the distributed marketing segment, is due largely to the success of its distributed marketing automation platform, developed to meet this unique demand.
By providing marketers a seamless way to access branded, compliant-controlled marketing collateral that can be leveraged over multiple channels including email, print, microsites, and social media, marketers are able to distribute campaigns and then analyze the data through built-in tracking and robust analytics, allowing customer interactions and behavior patterns to be accurately assessed for subsequent campaigns.
According to Suresh Vittal, VP and Practice Leader for Forrester Research, "Market demand is growing for distributed marketing technologies because firms have a real challenge of managing growing customer expectations, delivering personal experiences across multiple channels, and optimizing content that sits in various forms of media. Distributed marketing offers a range of distribution capabilities to support sales enablement, content management, and campaign delivery. For businesses, this has been really hard to achieve in order to satisfy both local and corporate marketing, while supporting content and campaign management."
Another key to Distribion's growth has been the introduction of their Quick Start Program that enables prospects to opt in and evaluate the platform quickly.
According to Tim Storer, CEO of Distribion, "We provide potential clients the opportunity to get in, upload their branding, send campaigns, analyze them, and fully engage. It helps them define a compelling business case for distributed marketing that is impossible to turn down."
Distribion (www.distribion.com) is a leading provider of web-based multi-channel marketing automation software that allows marketing organizations to more efficiently manage the complex needs of distributed marketing through a single integrated platform.