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August 26 2010
Yesterday, Netflix released its long-awaited app for the iPhone and iPod touch, rounding the company’s offerings for Apple’s iOS platform. Significantly, the app works using both a Wi-Fi and a [...]
August 26 2010
Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
August 26 2010
Healthcare communications expert Bruce Grant testified about pharmaceutical marketers’ use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]
August 25 2010
NEW YORK (AdAge.com) -- Is it real or isn't it? Gillette and tennis great Roger Federer aren't saying. One thing's certain: The video of Mr. Federer knocking a metal bottle off a man's head with a tennis ball hit the Viral Chart at No. 1 last week, with more than 5 million views.
August 23 2010
The pharmaceutical industry is one of the largest US advertisers. In spite of shifting regulatory hurdles and economic malaise, direct-to-consumer (DTC) ad spending on prescription drugs increased in 2009, largely on the strength of blockbuster brand promotion in traditional mass-market media.
August 23 2010
American consumers have plenty of alternatives to live TV, from TiVo and Apple TV to Hulu and YouTube. Content providers have kept some of the more popular programs off the [...]
August 22 2010
As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, there’s a new location-based shopping app in town–Shopkick. In case you’re thinking “ho hum, [...]
August 19 2010
Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or [...]
August 17 2010
Social network advertising is getting renewed attention in 2010. Ad spending on social destinations in the US will reach $1.7 billion this year and cross the $2 billion mark in 2011, according to eMarketer’s most recent forecast. In addition, spending is growing quickly outside the US. Worldwide, $4.3 billion will be spent on social networks in 2011, a 29% boost from this year’s expected $3.3 billion.
