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August 12 2010
NEW YORK (AdAge.com) -- It's not unusual for Nascar stars to show up in their sponsors' ads, but how many will work a shift flipping burgers as Tony Stewart appears to have done for Burger King? Mr. Stewart's got a good sense of humor, which comes through in the two-minute video. Some guests recognize him, even though he looks like a regular schlub behind the counter; others don't.
August 8 2010
Quietly and steadily, e-mail marketing is evolving and turning more social, thanks to a blitz of homegrown innovations, acquisitions and start-ups.
August 5 2010
NEW YORK (AdAge.com) -- I'm a little surprised it took Levi's excellent "Walk Across America" this long to appear on the Viral Video Chart given press attention and pass-around its received over the past few weeks. The video debuted on the web in July and seemed to generate a good bit of buzz, but maybe that's just my Twitter feed talking.
August 2 2010
In 2009 nearly half of all teen internet users bought goods such as apparel, books and music online. An even higher percentage would have made such purchases had they more spending money and access to a credit card. Several payment alternatives like debit cards and student accounts not only enable teens to buy on the web but also let parents set spending limits and monitor payment activity. Yet rather than offer these options, many retailers seem content to drive online teenagers to their physical stores.
July 26 2010
eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.
July 21 2010
Online video viewership has increased steadily in the US in the past several years, and eMarketer’s forecasts call for continued growth through at least 2014.
A growing portion of the video audience is watching TV shows and movies online, reflecting a shift in the content mix from short user-generated clips to full-length professional content. This shift is the result of a confluence of factors, including the greater availability of long-form content, the popularity of venues such as Hulu and broadcast TV sites, technology developments and internet users’ growing comfort with online video. Sports programming is also moving swiftly into this realm, with mega-events such as the Olympics, March Madness and the World Cup reaching tens of millions of viewers through live streaming.
July 18 2010
Healthcare consumers go online for an increasing variety of
healthcare information and services, including looking for doctors,
researching medicines, sharing personal health details and tracking
health conditions for themselves and their loved ones. Because of
this high level of engagement, consumers have become more involved in
their own care and are rejecting mass communications in favor of a
more personalized approach.
July 12 2010
Hispanics go online to socialize, research new products and find good deals—more so than many other groups. In 2010, Hispanics will spend $125 billion on consumer packaged goods products, accounting for 11.8% of all CPG spending, according to Nielsen. These factors create a lucrative opportunity for CPG suppliers that want a closer connection with this dynamic demographic.
July 8 2010
The global economy took a severe hit in 2009, but the online
advertising market proved resistant to the effects of the recession.
Unlike spending on all other major media, online advertising spending
increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad
spending set to reach $61.8 billion worldwide in 2010.
June 29 2010
For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone. That is changing, though, as mobile phones are nearly ubiquitous among teens. And the tween audience—roughly ages 8 to 11—is not far behind. According to some researchers, the percentage of tweens owning a phone has nearly doubled in five years.
