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June 27 2010
Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.
June 22 2010
Hispanics love their mobile phones and take them everywhere—more than non-Hispanic whites and, in many cases, more than blacks. Marketers who are just turning to mobile will find a market well ahead of them.
June 20 2010
Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.
June 17 2010
Automotive marketers face plenty of challenges in trying to connect with prospective car buyers: the global recession, the disappearance of storied brands, and ever more discerning and well-informed consumers. Add to these challenges that people buy a new car only every three to four years and it’s clear that generating—and maintaining—brand and model awareness, consideration and purchase intent can be a long road.
June 13 2010
eMarketer estimates that US online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase.
June 7 2010
One of the many ways Facebook users interact with one another is through a new generation of social games led by FarmVille. The application allows users to simulate real-world farming by growing crops and raising livestock. The runaway success of FarmVille and other social games such as Zoo World, Happy Aquarium, Pet Society and Restaurant City has spawned an industry that generated an estimated $725 million in the US alone in 2009 and is expected to triple by 2012.
June 3 2010
The social networking audience in the US has reached critical mass.
Marketers have been chasing this all-important audience for several
years, using banner ads, branded pages, homepage takeovers, targeted
text ads and search keyword buys. Whether consumers notice, or care,
has been a big question in social media marketing.
May 26 2010
Business-to-business (B2B) social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.
May 24 2010
The Internet is a mainstream medium among US Hispanics. In 2010, 29.6 million Hispanics will go online at least once a month. By 2014, 39.2 million Hispanics will be online, representing 70% of this population.
