News

KBM Group Partners with Distributed Marketing Software Provider Distribion to Provide Integrated, Strategic Marketing to Field Sales Reps and Agents

Enhances, centralizes marketing to regulated industries, such as insurance and financial services

Richardson, Texas, Oct. 8, 2012 – KBM Group, the global leader in data-driven, insight-based customer engagement, has entered a strategic partnership with Distribion, a leading provider of on-demand, web-based, multi-channel marketing automation solutions for distributed marketing organizations. The agreement augments KBM Group's comprehensive technology- and data-based marketing solution suite, extending it to local field sales to enable centrally managed, strategic marketing, including campaign management, implementation, and measurement across a distributed network of agents.

Designed for regulated industries such as insurance, healthcare and finance, Distribion's multi-channel, distributed marketing data management platform complements and strengthens KBM Group's established position in the healthcare and insurance industries. KBM Group's solutions span a spectrum of products and services that includes data; advanced analytics to derive customer intelligence; data management; strategic consulting; campaign management; and marketing outsourcing.

Tom Young, KBM Group's Executive Vice President of Client Services, says, "In today's digital and personal-technology marketplace, companies need to be nimble in how they engage with consumers and policyholders. In industries such as insurance that are regulated and rely on agent networks, the challenge is how to maintain a productive three-way dialog among the primary product or service provider, their field channels, and consumers that ensures compliance – as well as gathers measurement and feedback to create responsive marketing strategies. With the addition of Distribion's distributed marketing capabilities to our comprehensive solutions, we can create customer engagement ecosystems that deliver end-to-end marketing that is centrally controlled, locally implementable, brand compliant, and enforces regulatory compliance."

Tim Storer, Distribion's CEO, says, "Distribion provides a technology infrastructure that allows corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across channels. By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions. Combining KBM Group's data and service offerings with Distribion's multi-channel distributed marketing platform provides everything necessary to execute this strategy within highly regulated distributed sales and marketing environments."

About KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com

About Distribion

Distribion's web-based marketing solution is the only proven multi-channel marketing automation and sales enablement solution built for distributed marketing organizations in regulated industries. Distribion's unique mix of products and services connect corporate marketing organizations with regional and local branches, channel partners, and individual sales representatives. Distribion streamlines the process of delivering and executing campaigns across communication channels: email, social media, print, direct mail, newsletters, microsites, presentations, forms ↦ surveys, rich media, search engine marketing, and mobile. The company's unique sales kit generation and presentation tools offer the only easy-to-use way for local sales people to generate personalized sales kits and presentations on the fly, by assembling compliant, pre-approved corporate marketing assets into customized presentations, proposals, or capabilities summaries. www.distribion.com