Distribion

DALLAS, Feb. 8 /PRNewswire/ -- Today Distribion announced the release of its newest version of its Distributed Marketing Platform designed to manage the complexities of distributed marketing. Marketing organizations frequently deal with complicated and time consuming issues at both the corporate and local levels. Such challenges include: lack of brand integrity, long cycle times associated with generating campaigns and materials, personalization and localization, reduced budgets and resources, need for field support, disjoined marketing systems, asset and brand management consistency, lack of campaign intelligence, management of multiple vendors and accurate reporting.

According to a recent independent report, "How Technology Supports Distributed Marketing" (Forrester Research, Inc., January 2010) "Marketing organizations often support an active field sales force, channel partners, and franchise operators that act as quasi-independent entities that focus on local markets. This structure is common in distributed marketing organizations like insurance, pharmaceuticals, automotive, and financial advisors.  But the problems of distributed marketing aren't just limited to such organizations – any marketing group that manages communications across brands, regions, and channels face many of the same challenges."

The report continues: "the business impact of long campaign cycle times, poor measurement processes, and fear of brand dilution are now too hard to ignore. Marketers can no longer retro-fit generic marketing software or apply manual processes to fix the problems."

Distribion's solution is web-based and provides numerous integrated tools that empower users to easily locate, assemble, customize, deploy and track campaign assets across numerous channels at the local level while providing corporate marketing the ability to govern system usage through business rules, centralized reporting and automated workflow approval processing.

Companies using the Distribion Marketing Platform find savings in: reduced print costs, reduced warehouse fees, reduced agency fees, shared best practices between corporate and local affiliates. In addition, benefits also include quicker lead conversion, faster speed to market, better marketing materials management, increased sales productivity and more intelligent campaigns due to better measurement.

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