Distribion

DALLAS, March 1 /PRNewswire/ -- Distribion today announced that it will host Suresh Vittal, Principal Analyst for Forrester Research, Inc. for a discussion with Tim Storer, President & CEO of Distribion, about a recent independent report, "How Technology Supports Distributed Marketing" (Forrester Research, Inc., January 2010) on Thursday, March 25th at 10:00am CDT.  Companies operating corporate and local level marketing initiatives, better known as distributed marketing, can learn how technology can solve three main challenges typically associated with distributed marketing: disconnected corporate and local objectives, lack of brand integrity, and inefficient campaign cycles.

According to Forrester's report, "Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and speed-to-market. Few marketing applications are set up to support marketing organizations with these distributed challenges. An emerging set of distributed marketing technologies focus on solving these problems by: 1) centralizing content, work flow and business rules; 2) supporting campaign management and response capture and measurement at a corporate and local level; and 3) delivering personalized content in many different formats."

Join the Distribion-hosted webinar as Suresh Vittal and Tim Storer discuss technology solutions available to solve the challenges associated with distributed marketing, what a distributing marketing solution looks like, vendor specific solutions, as well as recommendations on using distributed technologies to empower local marketing efforts.

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