Distribion

Recently Distribion attended Forrester's Marketing Forum in Los Angeles. During the show Forrester showcased a lot of their presentations on the intricacies associated with marketing in today's environment. Analyst Dave Frankland's keynote speech "Know Thy Customer" succinctly explained what companies need today to take customer intelligence to the next level - to "adapt and evolve". We at Distribion, also live by that same mantra.

Distribion stays on the forefront of marketing trends and especially the tools and applications that marketing professionals need to be most effective in their jobs. We all know that marketing and advertising are changing. Traditional spending in magazines, radio and television are taking a backseat to the world of online media. Companies, regardless of being B2B or B2C, are trying to determine how best to reach their target markets and what channels are the most effective. Since Distribion plays directly in that very same space, we constantly talk with marketing professionals and analysts to determine which offerings are best suited for the Distribion marketing platform to ensure we have the most innovative tools available on our marketing platform.

Stay tuned as we'll be writing more in the next month about trends, tools and techniques to increase marketing effectiveness.