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Distribion and EmailReach Join Forces to Enhance the Success of Email Marketing

Jun 16, 2009

Distribion, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms.

The combined solution allows for push-button ease in creating and deploying email campaigns that are virtually assured of rendering correctly and exceeding a 98% success rate in reaching the recipient's inbox. Marketers can create high-impact, targeted emails containing Flash animation, video, audio and more using Distribions's Marketing Platform. The EmailReach technology then performs more than 10,000 discrete tests transparently to the user, decreasing the "spam score" and ensuring deliverability. Ad hoc and standardized reporting provides immediate insight into the effectiveness of the campaign so that adjustments can be made in real time.

"With the immense number of email services and browsers in use today, the potential for emails rendering incorrectly or not being delivered is enormous," said Tim Storer, President and CEO at Distribion. "The extensive testing provided by EmailReach virtually ensures deliverability, and the seamless integration with the Distribion Marketing Platform puts that power at the fingertips of business users without the need for IT involvement."

The Distribion and EmailReach integration also leverages the powerful administration capabilities built into the Distribion Marketing Platform. Permissions can be centrally managed so that customization, deployment and evaluation rights are safely and easily assigned to any number of users.

To learn more about how Distribon's Marketing Platform can help you improve your email marketing effectiveness, visit www.distribion.com.

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Distribion Benefits Include:

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Brand Control

Distribion’s Distributed Marketing Platform allows marketers to leverage powerful features such as business rules, template engines, intelligent content selection options and permissions that provide complete control over the corporate brand throughout the entire organization.

The platform does everything that we need it to do and has continually improved over the past 2 years. We continue to implement new modules as they are available. This has been the easiest transition.

IT Manager, Hospitality Organization

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Speed to Market

Test Distribion’s centralized Distributed Marketing Platform not only increases the efficiency of the sales force, but the communications generate higher response because they are personalized and customized based on the target audience.

I would give Distribion a 5 out of a possible 5. The platform is above and beyond any on the market and the Distribion team’s relationship with us is like family

IT Director, Large Convention & Visitor Bureau

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Internal Efficiency

Distribion’s Distributed Marketing Platform dramatically improves internal efficiencies by providing access to a comprehensive and integrated suite of modules that automate and eliminate many time consuming tasks.

Your platform ROCKS! We hadn’t had many people order collateral from our site in the past. Once we utilized your platform and starting promoting its capabilities we had over 1,500 orders just in the last 3 weeks!

Project Manager, Healthcare Organization

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Clarity & Analytics

Distribion’s Distributed Marketing Platform provides detailed reporting, tracking statistics and integrated analytics that provide clarity when needing to make informed business decisions.

Distribion’s platform allowed us to compile a report that normally took around a week to generate down to only a few seconds.

Project Manager, Large Tourism Agency

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