Distribion

DALLAS, Dec. 1 /PRNewswire/ -- New Media Gateway, Inc. announced today the formation of Distribion, Inc., an affiliate company focused exclusively on helping distributed marketing organizations improve their marketing and sales performance. Distributed marketing organizations operate in a complex environment in which they must engage and coordinate a variety of different groups and participants to be successful. These groups are generally spread across diverse geographies and through layers of central and local marketing departments, internal and external sales teams, and outside agency and print partners. The needs of these groups are often not aligned and their systems are usually disparate and not integrated. To help marketers overcome these challenges, Distribion has developed its Distributed Marketing Platform (DMP). This platform provides an on-demand solution that allows marketers to deliver communications that comply with corporate objectives, are customized to local needs and effectively move prospects through the awareness to conversion cycle.

Distribion's DMP has been successfully deployed across a number of industries which operate with varying decentralized models including insurance, financial services, telecom, technology, business services and franchising. Organizations like ING, Lincoln Financial, Snelling Staffing Services, BlueCross Blue Shield of Massachusetts, AT&T and TimeWarner Cable are already leveraging this proven platform to make a positive impact against their distributed marketing efforts. Utilizing cloud computing and the latest Web 2.0 technologies, Distribion has been able to create a technology infrastructure that gives central marketers the needed flexibility and control to ensure brand integrity and corporate compliance, while at the same time empowers local marketers, internal and external sales teams, and partners with the tools to deliver powerful localized messages. The DMP provides five critical sets of capabilities including access management, asset management, dynamic content control, campaign management, and reporting and analytics. The platform seamlessly integrates with Distribion's execution offerings that include the Online Marketing Studio, the On-Demand Print Studio and its Sales Enablement Tools. The DMP's flexible architecture allows for integration with other surrounding marketing and sales solutions as well such as CRM systems, Enterprise Marketing Platforms, and point solutions like email, analytics, print, etc. Because of these unique capabilities, the DMP is becoming an essential part of every distributed marketing organization's formula for success...

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