Distribion

Marketers have long looked at top line campaign results but have had limited visibility into the granular data that tells them precisely which components are working and which are not. Using Distribion’s Online Marketing Studio, marketers can create multi‐channel campaigns from a single interface, incorporating rich media email, customized landing pages, microsites, social networking and more. All elements are tied together into a single campaign.

Leveraging our exclusive technology, Distribion helps businesses ensure their campaigns are reaching intended recipients and track how potential customers are responding in real time. Through a single interface and with complete transparency, marketers and sales teams can answer questions such as:

• How many people clicked through on an email link?
• How much time did a visitor spend on our web site?
• Did our prospects purchase or take the action we expected?
• If the prospect made a purchase, how much did they spend?
• What other actions did they take?

The answers to these questions quickly reveal the high‐impact activities and expose less effective tactics so that resources can be redirected. Behavioral patterns emerge, allowing for identification of high value customer segments.