Distribion

AT&T looks to Distribion for help in order to better manage marketing materials, communications and approvals throughout organization along with its 18 agency relationships.

Situation:

As an organization serving over 78.2 million customers in more than 215 countries, AT&T is one corporate entity that needs no introduction. When AT&T came to Distribion, it presented a new set of unique and specific challenges. With 18 different agencies located all over the country, AT&T was finding it increasingly difficult to manage marketing assets, approvals, and communication across all of its employee and vendor channels.

Solution:

Distribion technology helps to streamline approvals, centralize collateral and manage the entire campaign process.

Impact:

• Centralized repository allows for a collaborative work environment.


• Communication time during the campaign approval process cut by 2/3.


• Approval Flows hold parties accountable and provides a historical archive of approvals.