Distribion

Distribion’s Distributed Marketing Platform helps ING to slash marketing costs while empowering over 25,000 agents to customize, order and distribute marketing collateral with a click of the mouse.

Situation:

ING is one of the largest financial services companies in the word today, servicing over 85 million customers in 40 countries, for everything from retirement plans to insurance to everything in between. With a diverse workforce of about 115,000 people, ING is dedicated to setting the standard in helping clients manage their financial future. Providing timely, up-to-date sales and marketing materials to thousands of localized marketing and field sales personnel along with thousands of agents located around the world began to be quite expensive as well as time consuming. Add brand, corporate and legal compliance and the task of supporting such a large sales and marketing force becomes even more challenging.

Solution:

• The Distributed Marketing Platform allows corporate marketing to segment materials based upon user groups as well as control customization and distribution options around the world through a centralized, secure web portal.


• Content wizards streamline the assembly process by prompting users to input relevant information through a series of menus that output customized marketing materials instantaneously.


• Sophisticated tracking and reporting capabilities shed insight into system and collateral usage, campaign response rates and more.

Impact:

• A significant reduction in cost and time associated with supporting sales activities as well as an increase in operational efficiency.


• Marketing personnel are free to do their jobs as the system manages the entire process, and tracks all print orders sent to numerous print vendors.


• The company now has centralized control over the entire distributed marketing process.