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Texas A&M Casestudy
12th Man Foundation, the alumni donar arm of the Texas A&M University athletic program.
Situation:
Texas A&M University, known for their passionate tradition and school spirit, was looking for an appealing way to educate their existing donors about the rising costs associated with running a top-flight athletic program. Not satisfied with traditional print collateral that failed to show delivery or view rates, they were looking for a new media delivery method and sought out the digital experts at Distribion.
Solution:
- Distribion created an interactive presentation on CD, packaged with an elegantly designed brochure to coincide with Email Marketing Campaigns.
- Developed a successful presentation with eye-catching animation and video.
- Sophisticated in-depth reporting capabilities allow 12th Man to track click activity within the CD and Email Campaigns.
Impact:
- Donor database increased by 22%, and donations and tickets sales increased by 9%.
- Campaign #1 registered a 43.5% unique view rate, while campaign #2 has topped initial expectations with a view rate in excess of 48%.
- Staff have the ability to profile their contact base based upon interests and accessibility.
