Distribion On Behalf Of Social Media Marketing
Some brands have cracked the code to organic brand reach through what we call On Behalf Of Social Media Marketing. In a nutshell, brands can now deliver approved corporate messaging not only to the brand's connections, but to all their local sales agents' (or franchisees, or local producers, or anyone who opts in) friends and followers on Twitter, Facebook and my favorite for B2B marketing - LinkedIn.
Interested in the details? We’ve created a 2-minute video that outlines the eight steps for you to get to know O.B.O.